New SalesForce add-on to genderize CRM contacts


You can now enrich SalesForce contacts with gender information purely based on their names. The new add-on component was released as an open-source project (MIT license) on Github. It is free to process up to 5000 names per month, but requires obtaining an API key from Namsor.

There is now a 7th way to Put Equality in Your CRM, and we’re referring to this SalesForce blog post which was taking an inclusive perspective on CRM data. The add-on conforms nicely with the list of suggested actions, for example it clearly distinguises the ‘likely gender’ inferred from the name (which is generally correctly predicted with 95%-99% accuracy depending on the geographic location) and self-identification fields. As the software is released as open-source, it can be easily customized to your specific needs.

We’ve seen SalesForce used on many projects by diverse oganizations (companies, NGOs and the public sector) trying to engage their community broadly. To reach a maximum engagement balanced by gender and accross all segments of diversity (among which race, ethnicity). dashboards help see how the organization is doing. Other organizations, such as women’s networks or diaspora organizations, are more focused on a particular group and can use SalesForce to drive targeted campaigns to reach out to their own community.

The add-on package can be easily installed by following a few steps. It can also be enhanced by customizing the code, as allowed by the MIT open-source license.

About NamSor

NamSor™ Applied Onomastics is a European vendor of sociolinguistics software (NamSor sorts names). NamSor mission is to help understand international flows of money, ideas and people. We proudly support Gender Gap Grader.

SalesForce Tower image credits : Denys NevozhaiHire/Unsplash


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